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Buddies in general practice promote great childhoods

Pinnacle general practices across Waikato, Taranaki and Taupo are getting behind a campaign to help end child abuse.

Patients visiting their GP are being greeted by Buddies, life?size cardboard children decorated by the general practice team to support the annual awareness campaign Buddy Day on Friday, 13 November 2015. 

The campaign, run by Hamilton-based child protection agency Child Matters, enables those taking part to start conversations and raise awareness about the role every adult plays in the lives of kids - from preventing child abuse to providing great environments where they can reach their full potential.

Pinnacle Midlands Health Network provides management support to the network of general practices, and has been a long-term supporter of Buddy Day.

CEO John Macaskill-Smith, said: "Our general practice teams are excited to be onboard.  It takes a community to look after a child and their involvement reaffirms that we all have a role to play in keeping children safe.

"Buddies are popping up in waiting rooms all over the region.  They are a great way to generate conversations with patients about giving every child a great childhood."

"Visitors to the general practice are invited to sign the diary around Buddy's neck to show their support in keeping children safe."

Child Matters CEO Anthea Simcock says Buddy Day was created to challenge existing attitudes and behaviours towards the way we value our children, and help shift us to a society that prioritises the wellbeing of children in everything we do.

"We want to encourage people to do what they can to impact children's lives in positive ways every day - whether it is making a change for one child, or doing something that will make a difference for many," she said.

To see what the Pinnacle Buddies are getting up to, visit or for more information about Buddy Day, visit

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